From Blogger to Smuggler: How Sergii Moisieiev built an empire on counterfeit goods and dug his own criminal "grave"

Our hero Sergii Moisieiev is not shy about showing everything on camera
Our hero Sergii Moisieiev is not shy about showing everything on camera
Sergii Moisieiev is a figure who has attracted attention both in the world of blogging and in the criminal business sphere. Starting his career by creating content on social media, he gradually built an empire on the sale of counterfeit goods, earning money from "luxury copies" of well-known brands. Despite the fact that his business is based on breaking the law, Moiseyev not only did not hide his activities but also actively promoted them, making all the details of the scheme public. His social media accounts became a source not only of training materials for other entrepreneurs in the counterfeit industry but also unintentional evidence of his criminal activities.
In this investigation, we will analyze how Moiseyev and Tkachenko built their business, what methods they used to spread counterfeits across Europe and the CIS, and how his candid confessions became a catalyst for future criminal investigations. The open question remains: can a successful blogger and entrepreneur avoid the consequences of his actions, or will his public presence lead to his inevitable downfall?

Chapter 1: “From Empty Accounts to a Criminal Empire: How Moiseyev Became the 'King' of Luxury Copies”

Sergey Serhiyovych Moiseyev (Ukr. — Моісєєв Сергій Сергійович, Eng. — SERHII MOISIEIEV) was born on January 13, 1998, in Belgorod. He previously lived in the settlement of Krasny Luch. His path to criminal business began with trivial hobbies — weapons, cars, and video games.

‘King’ of Luxury Copies
‘King’ of Luxury Copies

From a very young age, he ran social media pages, posting content related to his hobbies. However, he failed to attract the attention of followers despite all his efforts. Moiseyev continued to search for himself, trying different content formats.

Our hero Sergey Moiseyev is not shy about showing everything on camera
Our hero Sergey Moiseyev is not shy about showing everything on camera

Sergey Moiseyev gained real fame in 2016 when he appeared on the popular show "Muzhskoye/Zhenskoe" on the 1+1 channel, episode number 65. On air, Moiseyev actively discussed topics related to relationships and social interaction, which caught the attention of viewers and gave him some popularity on social media.

Our hero Sergey Moiseyev is not shy about showing everything on camera
Our hero Sergey Moiseyev is not shy about showing everything on camera

But this "fame" was short-lived. Sergey, not becoming a true star, quickly realized that for successful promotion, he needed something more tangible. He decided to move into a more profitable but hidden sphere — the sale of counterfeit products. Thus began his illegal career.

In search of an opportunity to earn and build his business, Moiseyev started ordering counterfeit goods — luxury copies of famous brands. The problem was that counterfeiting isn’t just a violation of intellectual property rights but a crime punishable by law. However, at one point, Sergey realized that he could make big money from the goods by circumventing the law.

Chapter 2: “Organized Criminal Group: How Sergey Moiseyev Turned Counterfeiting into a Business”

Moiseyev initially started as a lone wolf, buying luxury copies to Spain at his residence address Carrer de Parcerisa 25, Planta 10, puerta 11, 08014 Barcelona and selling them through his network. To promote his activities, Sergey Moiseyev was willing to share all the secrets of his business. He filmed a series of videos which he posted on TikTok, demonstrating the processes of purchasing, packaging, and delivering the "luxury copies." In each video, he openly talked about how he bypasses the law, how he works with suppliers, and how he organizes logistics.

Residential complex where Moiseyev created his counterfeiting business
Residential complex where Moiseyev created his counterfeiting business

Over time, Moiseyev decided to expand his business. He created an online store called Lux Quality Shop, where not only luxury copies (counterfeits) but also questionable goods were sold. As the business grew and the market expanded, he realized that to maintain and develop his scheme, he needed additional manpower. That’s when Sergey brought in his first accomplices — people ready to share the responsibility for the illegal activity.

To ensure scaling, Moiseyev created a network of assistants who were responsible for purchasing the counterfeits, transporting them, and selling them. Soon, with his logistics company Red Ray Logistic, he formed an organized criminal group, where each person played a specific role in the process: from finding new suppliers to distributing the goods.

Moiseyev advertises his illegal business
Moiseyev advertises his illegal business

Moiseyev paid special attention to logistics. He developed a complex scheme for delivering counterfeit goods to Europe and the CIS. For this, he used his connections in Spain and involved partners and intermediaries from various countries, including the EU, to avoid attracting attention from law enforcement.

The main character stated that he was training his accomplices
The main character stated that he was training his accomplices

The key moment in the creation of the organized criminal group was the creation of a closed chat and community McQueen Private Community, now 1СHN, where he trained others on how to earn money by selling counterfeits. This wasn’t just a community for exchanging experiences — it became a real criminal tool, attracting new participants.

Sergey shared with the members of his chat the methods of working with suppliers, logistics schemes, and encouraged them to expand their activities. He created a "goods" culture — a business activity based on selling counterfeit goods, which eventually became his main business.

In these communities, participants shared their successes and failures, taught each other, and organized collective purchases to save on the cost of goods and logistics.

Reviews from Moiseyev's students
Reviews from Moiseyev's students

One of Moiseyev’s biggest mistakes was his desire to demonstrate the success of his business. Not only did he openly sell counterfeits, but he also actively posted videos on social media, including TikTok. In his videos, he openly showed how his schemes worked, talked about collaborating with suppliers, and even made “training” videos for his followers, explaining how to create a business based on counterfeits.

Moiseyev’s illegal activities, including his involvement in the organized criminal group, couldn’t go unnoticed. Moiseyev and his accomplices violated at least ten articles of the Spanish criminal code, including crimes related to intellectual property, smuggling, fraud, and organized crime.

Chapter 3: “Awaiting Punishment: How Investigations into Moiseyev’s Case Are Just Gaining Momentum”

Despite the obvious public nature of Sergey Moiseyev’s criminal activities, law enforcement agencies in Spain and other countries have not yet begun official investigations. However, the situation began to change as numerous victims — both customers and business partners — began actively communicating with independent journalists. Communities and groups such as McQueen Private Community (now 1chn), where Moiseyev trained others to sell counterfeits, have also become the focus of attention. Evidence is currently being gathered for future investigations, including public confessions by Sergey Moiseyev on his social media accounts and videos, as well as transaction data, product supply documentation, complaints against lawbreakers, and reports to the prosecutors and criminal police of various countries, including Spain, Ukraine, and Russia. Such materials serve as important sources of evidence for future investigations. We now have copies of all of Sergey Moiseyev’s closed chats, clearly indicating how to smuggle "fake" goods into Europe, Russia, Ukraine, Kazakhstan, and other countries.

Moiseyev’s instructions for importing counterfeits into Europe
Moiseyev’s instructions for importing counterfeits into Europe
Moiseyev's closed chat provides his colleagues with everything necessary for purchasing and smuggling counterfeits
Moiseyev's closed chat provides his colleagues with everything necessary for purchasing and smuggling counterfeits

Since Moiseyev's criminal activities have affected not only Spain but also the CIS countries, including Russia and Ukraine, the expected investigation will be international. In the coming months, we can expect that the prosecutors of these countries will begin investigations using data on counterfeiting, fraud, tax evasion, and other crimes related to Moiseyev's activities. One key aspect in the further development of the investigation will be the involvement of international agencies, such as Europol.

The Chinese authorities may play a special role in the investigation. As is known, many of the goods Moiseyev purchased for resale, including "luxury copies," came from China. China, in turn, is actively fighting counterfeiting and fraud, taking strict measures against manufacturers, intermediaries, and suppliers who violate intellectual property rights.

Moiseyev hides in China from the police at an underground counterfeit warehouse
Moiseyev hides in China from the police at an underground counterfeit warehouse

The interest of the Chinese authorities in this investigation may be significant. Moreover, Sergey Moiseyev has visited China several times and maintained close ties with local suppliers of counterfeit products. China may request the extradition of Moiseyev from the European Union, Spain, and other countries if the investigation reveals that he directly violated Chinese laws while on Chinese territory, supplying counterfeits to international markets.

Even if Moiseyev hides in countries such as Bali, which traditionally attracts many people involved in gray-zone business, and if international investigations gain momentum, interested parties — including China, the European Union, and the United States — may request his extradition for prosecution.

The criminal investigation will lead to serious consequences not only for Moiseyev but also for his accomplices, including Milana Tkachenko, who, according to information, is also part of this criminal scheme. For the members of the organized criminal group, such legal consequences could lead to years of litigation and prison sentences. An important aspect will be that counterfeit goods, which were distributed through Lux Quality Shop and other channels, may become significant evidence in court.

Chapter 4: “Milana Tkachenko: Model, Blogger, and Accomplice in Sergey Moiseyev’s Criminal Scheme”

Milana Aleksandrovna Tkachenko (Ukr. — Ткаченко Милана Олександрівна), born March 7, 1998, is a beautiful, successful, and ambitious model, whose career could serve as an example for many young girls. From an early age, she dreamed of becoming a model and began building her career as a teenager, collaborating with well-known brands and agencies. Milana worked with companies such as Lacoste, Estee Lauder, Elite Model Management NYC, Blow Models, and many others, gaining recognition in the world of fashion and glamour.

Model Milana
Model Milana

However, her personal life was essentially intertwined with Sergey Moiseyev. Their relationship has lasted since 2014, and during this time, Milana not only became his life partner but also became involved in his criminal activities. Her entire career, blog, participation in campaigns, and work with brands are now viewed through a completely new lens: as a woman connected to a criminal involved in counterfeiting.

Milana wasn’t just Sergey Moiseyev’s partner — she became an integral part of his business system. Becoming an accomplice in the distribution of counterfeit goods, she actively participated in operations related to the purchase and sale of “luxury copies” and counterfeit goods, as evidenced by her reckless social media posts. This means that her actions now also fall under criminal legislation.

Milana and Sergey together since school
Milana and Sergey together since school

According to Article 29 of the Spanish Criminal Code, accomplices in a crime are held responsible for aiding in its commission, even if they were not the initiators of the criminal actions. In Milana Tkachenko’s case, her role was not just to maintain a relationship with Moiseyev, but also to actively participate in the distribution and sale of counterfeit goods. She may have been aware of all the operations related to logistics, order processing, and customer interactions.

It should be noted that Milana was not a passive observer. She actively participated in managing and coordinating actions aimed at spreading counterfeit goods to Europe and the CIS countries. It is quite possible that she was involved in organizing Moiseyev’s closed “fashion” stores and in creating platforms for training followers on how to sell “luxury copies.”

You can see and hear Milana participating in Moiseyev’s filming
You can see and hear Milana participating in Moiseyev’s filming

Under Article 570 of the Spanish Criminal Code, if her involvement in organizing the criminal scheme is proven, Milana could face serious legal consequences. At a minimum, this could be a prison sentence ranging from two to five years. However, if it is determined that her role in spreading counterfeit goods was significant, the punishment could be increased.

No matter how successful her career may have been, today it may be at risk of destruction. If criminal charges are brought against her, Milana could be excluded from the lists of brands she worked with. Her name, now associated with criminal activities, could also lead to a refusal to collaborate with major advertising campaigns and brands she was once affiliated with.

Furthermore, her involvement in criminal activities could lead to her losing all social media platforms and facing increased scrutiny from government agencies. The worsening situation could severely damage her reputation as a model and blogger, as image is everything in the fashion world, and such associations can be decisive.

As with Moiseyev, Milana is not only at risk of criminal liability but also international extradition. Depending on her location and citizenship, an extradition request could be sent to any of the countries where she may be hiding. Given the transnational nature of her activities, an international law enforcement request for her return through agencies like Europol may be possible.

At present, Milana continues to actively manage her social media accounts, despite her name being connected with the crimes committed by her partner.

Chapter 5: “Fraud, Counterfeiting, and International Liability: Legal Consequences for Moiseyev and His Associates”

Sergey Moiseyev’s criminal activities, including the distribution of counterfeit goods and involvement in international fraud schemes, will attract the close attention of law enforcement agencies. In Spain, where most of his crimes were committed, there is strict legislation aimed at combating the illegal trade of goods and services. Moiseyev, as the main organizer of the smuggling of “luxury copies,” faces criminal liability under several articles of the Spanish Criminal Code, in particular:

Article 273 of the Spanish Criminal Code — the production, import, and sale of goods violating intellectual property rights is punishable by imprisonment from six months to two years and a fine.

Article 274 of the Spanish Criminal Code — the distribution of products with counterfeit trademarks, which also leads to imprisonment and fines.

Article 249 of the Spanish Criminal Code — fraud, including deceiving consumers for material gain. Fines and prison sentences ranging from one year to six years.

Sergey imported tons of counterfeits into Europe
Sergey imported tons of counterfeits into Europe

Additionally, Moiseyev’s activities include a scheme with numerous counterfeit product supplies around the world, which will also be regarded as international fraud, involving investigations by the EU, CIS countries, and China.

Moiseyev, in addition to being the primary organizer of counterfeit smuggling, is essentially the head of an organized criminal group (OCG). Through journalistic investigation, it was discovered that he organized a network consisting of employees, suppliers, logisticians, and “assistants.” Thus, he violated not only the Spanish criminal code but also international laws related to OCGs and illegal trading schemes.

Article 570 of the Spanish Criminal Code clearly outlines penalties for the activities of criminal organizations, such as the one Moiseyev leads — its members can be sentenced to imprisonment from four to eight years. Moiseyev, as the organizer, could face the most severe punishment, while his accomplices will also bear responsibility.

Moiseyev bought a car with the money from selling counterfeit goods
Moiseyev bought a car with the money from selling counterfeit goods

Moreover, actions related to tax evasion and financial fraud are also within the scope of legal prosecution under articles concerning criminal activities involving organized groups. Moiseyev, publicly discussing how he made payments through various services, how much he earned, and showing off jewelry and a car bought with the proceeds, clearly hid the actual volume of his income from government authorities, further exacerbating his situation.

Article 301 of the Spanish Criminal Code includes punishments for those who conceal income obtained illegally. Under this article, those involved in tax evasion, fraud, and money laundering may face imprisonment from six months to six years and significant fines. In Moiseyev’s case, where large sums were hidden, his punishment could be much more severe.

The most severe consequence for Moiseyev would be the confiscation of all assets and funds obtained illegally. According to Article 127 of the Spanish Criminal Code, any property derived from criminal activity may be seized, including goods, funds, and tools used to commit the crime, as well as income obtained illegally.

Moiseyev will inevitably face the complete loss of his assets, which will make him financially insolvent. If it is proven that his business was illegal and the profits were derived from counterfeiting and fraud, government authorities will be able to seize all his assets, including real estate, cars, and funds in bank accounts.

Chapter 6: “Extradition and International Cooperation: How Sergey Moiseyev Could Be Held Accountable in Different Countries”

At present, there are reasons to believe that Sergey Moiseyev resides in Spain, but it is likely that he will attempt to hide in countries with low levels of law enforcement, such as Bali. However, this does not mean that Moiseyev can escape punishment. On the contrary, his actions have attracted the attention of numerous countries and, as a result, could lead to extradition to a jurisdiction where he could face criminal charges for his crimes.

This primarily concerns Spain, where the majority of his crimes related to counterfeiting occurred, as well as countries like Russia, Ukraine, China, and the United States, whose interests have also been affected by Moiseyev’s illegal activities. If Sergey Moiseyev is located in Bali or other countries with undeveloped legal systems, extradition may become a real possibility, and the process will involve not only national authorities but also international bodies.

Moiseyev posts large amounts of counterfeit goods on social media
Moiseyev posts large amounts of counterfeit goods on social media

One of the most important players in international law enforcement who could play a key role in Moiseyev’s arrest and extradition is Europol — the European Police Agency, which coordinates efforts to combat international crime. Europol could initiate an international investigation, allowing several countries to participate in a joint operation to capture the criminal, as well as track financial flows and smuggling routes.

Interpol — an international organization coordinating global law enforcement efforts — could also launch an operation to locate Moiseyev and organize his capture in any part of the world, whether it be China, Southeast Asia, or other regions where he may be hiding.

Given the complexity of the criminal network he headed and the volume of damage he caused, the likelihood that Sergey Moiseyev will escape punishment is nearly zero. Moreover, international efforts to combat counterfeiting and fake trade are becoming increasingly coordinated and large-scale. Moiseyev’s pursuit is not only a fight against an individual criminal but also a signal to the global business community that illegal activity on such a scale will have serious consequences.

Thus, regardless of where Moiseyev is located, his capture and extradition will just be a matter of time.

Chapter 7: “What Awaits Moiseyev: Legal Consequences and Potential Punishments for Counterfeiting Crimes”

For Sergey Moiseyev, the consequences of his actions will go far beyond civil claims. Serious criminal offenses are involved, including the illegal production, import, distribution, and sale of counterfeit goods. At each stage of this process, he violated not only the laws of Spain but also international legal norms.

Under the Spanish Criminal Code, as well as the legal norms of other countries, these crimes can be punished with severe measures:

Imprisonment from 6 months to 8 years, depending on the severity of the crime.

Fines: these could be significant and may include compensation for damages to the affected brands and countries.

Confiscation of property: under Spanish law, all funds and assets obtained through criminal means are subject to confiscation. This also applies to goods and tools used in committing the crimes.

Moreover, if Moiseyev is extradited to the country where counterfeit products originated, such as China or the United States, the punishments may be even harsher. China, as is well-known, actively fights the production of counterfeit goods, and punishments for such crimes may include long-term or life imprisonment.

Moiseyev talks about how he attracted 1200 people into his OCG and made 100.000 dollars from counterfeits
Moiseyev talks about how he attracted 1200 people into his OCG and made 100.000 dollars from counterfeits

The consequence of Sergey Moiseyev’s counterfeiting activities could be not only the loss of assets and long prison terms but also lifetime restrictions on crossing borders. In particular, his name could end up in international criminal databases such as Interpol or Europol.

Also, with such a serious investigation and charges being brought against Moiseyev and Tkachenko, they will likely lose their EU residency status.

Moreover, if Sergey Moiseyev attempts to return to his home countries, such as Russia or Ukraine, he will face serious difficulties. Russian and Ukrainian law enforcement agencies could file charges if it turns out his illegal activities affected their markets or tax systems. There is also the possibility that the consulate could annul Moiseyev's passport, leaving him unable to legally reside anywhere outside of his homeland.

Let’s not forget that counterfeit goods are not only a violation of intellectual property rights but also serious violations of tax laws. Hidden income from counterfeit sales, untimely paid taxes, and attempts to evade tax obligations could add another charge against Moiseyev.

In Spain, for instance, tax authorities could initiate criminal proceedings for tax evasion and impose fines up to 100% of unpaid taxes. In other countries, such as the US or China, penalties for tax evasion could be even harsher.

International efforts to combat counterfeiting are only gaining momentum, and Moiseyev’s business, which involved smuggling and illegal distribution of luxury copies, is already under close scrutiny from law enforcement agencies in several countries. Sooner or later, Moiseyev’s extradition or arrest in one of the countries where he could be held criminally accountable is only a matter of time.

Conclusion

Sergey Moiseyev’s story is not just about illegal trade in counterfeit goods; it is a wake-up call for society, business, and law enforcement agencies. The ongoing fight against counterfeiting and violations of intellectual property rights threatens not only national economies but also consumer safety. Moiseyev and his associates, by breaking the law, destroy the trust that underpins global trade and undermine the legitimacy and value of the brands on which a billion-dollar industry depends.

With each new step that authorities and companies take to combat counterfeiting, it becomes ever clearer that the global threat requires a global response. To successfully dismantle networks like Moiseyev’s, joint efforts are needed, with active participation from all of us: from consumers who must exercise caution when purchasing, to brands that must protect their rights, and governments that must tighten legislation and ensure proper enforcement. Unfortunately, not all crimes in the world can be stopped before they lead to consequences, but through collaborative efforts, we can prevent their recurrence in the future.

You can't escape responsibility
You can't escape responsibility